New data released following the final of the Europa League between Roma and Sevilla in the sport of football has revealed insights into audience preferences for live-streaming services.
The data revealed that live-streamed betting content has the potential to increase audience engagement levels by over 5,000%.
This research was conducted by audiovisual content producer Sports Broadcast Media (SBM).
The analysis reports that customers messaged betting companies directly 50 times more during the Europa League final, compared to the final day of the La Liga and Serie A seasons.
The data suggests that there is an increase in demand for broadcast-quality live content when it comes to sports betting.
Alastair Ross, SBM CEO, commented: “Major European cup finals and the final days of the big five leagues in Europe are both traditionally busy events for betting companies. Yet this new analysis shows the stark contrast in audience engagement levels between those times when companies provide entertaining and interactive content compared to ones in which they don’t.
“It highlights the changing ways that betting fans interact with live sports, as well as the benefits on offer for companies that adapt to that demand.
"When the action starts, audiences want to be engaged, have fun and have their voices heard. They’re actively looking for top-quality entertainment and expertise, alongside the latest data, opinions and prices as the match-state changes."
Regular contributor Alex Czajkowski recently argued a similar point in the May/June issue of Gambling Insider magazine.
