× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 14 June 2016

Ladbrokes withdraws its online in-play services in Australia following government crackdown

By Priscillia Mudiaki
UK bookmaker Ladbrokes has pulled its in-play betting products in Australia, after the federal government called for the service to be dropped as it breaches the law.

While bets during live games can be taken over the phone or at retail outlets, the 2001 Interactive Gambling Act (IGA) prevents operators from offering online in-play gaming products. In a response to a review of the law, in late April the Australian federal government had announced plans to strengthen the ban on online in-play services.

International operators in Australia have come under fire over the last few months as they have flouted the federal government clampdown over their online gaming products. Operators including William Hill, Bet 365 and Unibet have continued to publicly promote their in-play ‘click to call’-type service, which allows punter to make their bets through a voice message made online.

Ladbrokes is the first overseas betting agency to confirm it will withdraw its in-play betting services. However the operator has still not been shy about taking a shot at rivals Tabcorp and Tatts Group. The ban on in-play is seen as a big advantage for the two incumbent betting companies in Australia.

"They really just made their decision on who lobbied the hardest and the loudest that being Tatts and Tabcorp," commented Ladbrokes' Australian Chief Executive Dean Shannon.

RELATED TAGS: Online | Sports Betting | Industry
IN-DEPTH 27 January 2020
CEO Special 2020: Evolution Gaming - Staying humble

Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...