Operator Dafabet has signed a multi-million pound agreement with Burnley to become the football club’s official shirt sponsor.
Replacing Oak Furniture Land, the deal will see the Dafabet logo printed on all adult home and away shirts for the next two seasons.
Dafabet has also agreed to offer space on all junior shirts to the club’s community department.
Head of Commercial Affairs at the club, Anthony Fairclough, said: “This has been a lengthy process, involving many different companies of stature all over the world.
“However, Dafabet quickly emerged as our preferred partner due to their proven track record within the Premier League and we look forward to initiating some of the inventory in our partnership.”
Mr. Fairclough added: “I am particularly pleased Dafabet have also allowed us to project the good work we do in the community onto a world stage, and we thank them for a vision which mirrored our own.”
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “We’re very happy to sign up with Burnley Football Club and are looking forward to building a mutually beneficial partnership.
“They were deserving winners of the Championship last season and we’ll now be hoping for a successful return to the Premier League.”
The operator will also sponsor the shirts of Scottish Premier League side Celtic from the 2016/17 season, a four-year agreement and the largest shirt sponsorship deal in the history of Scottish football.