Fanatics Betting and Gaming, the sports betting subsidiary of Fanatics, has launched its online Fanatics Sportsbook app in Maryland, Massachusetts, Ohio and Tennessee.
The Fanatics Sportsbook app will facilitate sports wagering, a 'Discover' feature, live score feeds, a search functionality, withdrawals and odds.
As well as moneyline bets, additional markets will include spread bets, over-unders, player props, same-game parlays and in-play bets.
Following the $225m acquisition of PointsBet back in June, as well as its proprietary technology division Banach Technology, Fanatics has integrated PointsBet's assets to supply its sports betting engine.
The quantitative trading models from Banach Technology, and by definition PointsBet, will also be used to power the Fanatics risk and trading platform.
Scot McClintic, the Fanatics Betting and Gaming Chief Product Officer, said: “After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public.
“We are laser-focused on solving pain points facing customers by offering a faster, easier, and more rewarding sports betting experience.
“The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be.”
The Fanatics Sportsbook app will be available across both iOS and Android devices and will also include the FanCash player loyalty programme.
McClintic added: “With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery and innovation.”
