Hard Rock Digital (HRD) has unveiled its new betting platform, Hard Rock Bet, in New Jersey.
This platform will provide an experience for both online players across the state and visitors to the retail sportsbook at the Hard Rock Hotel & Casino Atlantic City.
Marlon Goldstein, CEO of Hard Rock Digital, said: "The introduction of Hard Rock Bet in New Jersey signifies a crucial milestone, combining our innovative iCasino platform with our highly regarded sportsbook.
"We take immense pride in these proprietary offerings and are thrilled to deliver this elevated experience to New Jersey, aiming to entertain our players in a class of their own."
George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, said: "This new platform will allow us to better engage, entertain and reward our guests with a best-in-class experience however and whenever they play."
A feature of the Hard Rock Bet platform is its proprietary iCasino. The iCasino offers user-friendly navigation and a diverse gaming selection, including slots, table games and live dealer games. The platform showcases classic slot titles, exclusive releases and monthly additions from industry providers.
Loyalty rewards are also included in the new platform.
Through the Hard Rock Bet Loyalty Rewards program, New Jersey players can access unified rewards across both the sportsbook and online casino.
In March, Hard Rock Digital and Playtech signed a partnership in North America.
Playtech has also contributed $85m for a low single-digit percent minority equity ownership share in HRD.
