Euro 2016 outperforms the World Cup for Interwetten

The operator said that revenues from the tournament were up 35% in comparison with the 2014 FIFA World Cup, despite only 51 matches being played at Euro 2016 in France as opposed to 64 being played in Brazil two years ago.

EBITDA went up 13% to €6.7m and net profit rose 13% to €5.7m.

Sportsbook revenues were up 93% for June, though a total was not given, but mobile channels made up 63% of the sportsbook revenues in that month.

Werner Becher, Spokesman for the Interwetten board of directors, said: “I’m very happy and proud that our strategy of sustainable growth works so well. Having increased our marketing spend before and during Euro 2016, we managed to increase our profits at the same time. For anyone managing a company, there is no better proof of strategic success in terms of team and product performance.”

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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