SportPesa once again involved in a Premier League partnership

Terms of the partnership will see the Saints send football development and support staff to Kenya, where SportPesa is based, while young Kenyan players will visit Southampton’s Staplewood Campus training ground.

Southampton CEO Gareth Rogers said: “We are delighted to have teamed up with SportPesa in what is by far our biggest partnership in this sector in the club’s history, and one of our largest partnership deals to date.”

This is the second time this week that a partnership between SportPesa and a Premier League club has been announced, as it has also struck a deal to be the shirt sponsor of Hull City.

Echoing the Southampton deal, the Hull partnership is said by the club to be the most lucrative in Hull’s history.

SportPesa also sponsors the Kenyan Premier League.

Ronald Karauri, SportPesa CEO, said: “We are grounded to our core values that centre around grassroots sport and community development. Our vision is for Kenya to participate in the 2022 FIFA World Cup and this partnership is a step in that direction.”

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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