William Hill secures a new football betting partnership

iam Hill has been confirmed as the European betting partner of Premier League football club Everton, in an agreement described as the Merseyside team’s highest ever value betting partner deal.

The partnership will run for two years and will allow Hills to don its name on Everton’s LED screens and interview backdrops, as well as provide concourse betting at its Goodison Park stadium.

Everton also has a betting partnership agreement in place with Dafabet, an operator that is the shirt sponsor of Premier League clubs Sunderland and Burnley.

Dafabet has been an official partner of Everton since the 2012/13 season and has an agreement in place that runs until the end of the 2017/18 season.

Hills recently ended its run as the official betting partner of the Football Association, a role it had filled since 2012, before being replaced by Ladbrokes.

Announcements of partnerships between Premier League clubs and gambling operators have been commonplace recently and 10 teams will have their shirts sponsored by operators in the 2016/17 season, starting on 13 August.