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LiveScore Group CEO talks up Fanatics' US market prospects

Speaking at an industry event, LiveScore Group CEO discussed Fanatics' potential to outcompete ESPN Bet.

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LiveScore Group CEO Sam Sadi has predicted success for Fanatics in the competitive US sports betting market.

Flutter, the parent company of FanDuel, estimates that the US-regulated sports betting market will exceed $40bn by 2030. Sadi, in conversation with Xtremepush CEO Tommy Kearns, highlighted Fanatics' chances with regards to market capitalisation, citing the team's deep sector knowledge as a significant competitive edge over ESPN Bet.

Sadi explained: "Fanatics has the better chance of winning because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult."

Addressing the hot topic of convergence in sports betting, Sadi discussed the industry's over-regulation, emphasising the need for alternative strategies. He stressed the importance of exploring inefficiencies in the sports content and media ecosystem, citing LiveScore's focus on innovation and creating a fully owned ecosystem for improved player experiences.

The event also featured speakers like Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet and Tom Dyson, Head of Gaming Managed Services at EveryMatrix.

Beaton discussed the importance of personalised experiences in player retention, while Dyson discussed the limits of brand marketing in retaining players.

This prediction by Sadi comes after Fanatics Betting and Gaming's recent strategic moves. In September 2023, Fanatics launched in several US states after acquiring PointsBet USA's operating businesses, with a goal trajectory to becoming a key player in the estimated $40bn US sports betting market by 2030.

The company has also recently unveiled promotions like ‘The Fanatics Jersey Drop’ to attract new customers.

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