New fantasy record label game launched by familiar betting faces
The minds behind sports betting giant FanDuel have ventured into new territory with their latest creation, Fantasy Record Label; a game that allows players to take on the role of music executives as they manage a fantasy roster of musicians.
The new game provides an alternative revenue stream for emerging musicians while simultaneously offering fans an opportunity to invest in their favourite artists.
Players are tasked with assembling a roster of musicians and competing against one another as they battle for chart dominance. Success is measured through the overall change in Spotify monthly listeners, with points and cash prizes awarded at the end of each week.
The creators believe the game will be beneficial for listeners and musicians alike.
“Unlike the sports and gaming industries, music has failed to energize top fans and embrace new formats,” says CEO and Co-Founder of Vault Music, Nigel Eccles.
“Streaming has been great for the music industry’s bottom line, but it serves passive listeners, not diehard fans. Our goal is to bring joy, pride and competition back to collecting music, and create upside for both fans and artists in the process.”
Vault Music envisions Fantasy Record Label as a potential catalyst for the next generation of musical talent. Unlike traditional fantasy sports, Fantasy Record Label introduces a dual-earning mechanism for fans and artists.
To sign an artist, fans must purchase music drops from the Vault Music platform. In this manner, the game aims to channel fandom into increased financial support for artists during crucial phases of their careers.
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