Connecticut Lottery Corporation teams up with Fanatics Betting & Gaming
The Connecticut Lottery Corporation (CLC) has sealed a strategic partnership with Fanatics Betting and Gaming, a subsidiary of the digital sports platform, Fanatics Holdings Inc.
This comes following March’s announcement of a wind-down of the partnership between the CLC and Rush Street Interactive who previously provided services for the organisation.
The Fanatics Sportsbook is set to launch in the state by mid-December 2023.
Greg Smith, President & CEO of CLC, said: “Fanatics is the only true sports brand in the gaming space and has established itself as an innovator in the industry.
“We have been impressed with the Fanatics team, their aggressive entry into the US sports betting market, and we are excited to see how they redefine the sports betting customer experience here in Connecticut. CLC anticipates notable market share growth as a result of this partnership.”
Connecticut residents and visitors can look forward to this new betting experience with the upcoming release of the Fanatics Sportsbook on iOS and Android platforms.
As part of the deal, Fanatics has promised customers a user-friendly interface, quick registration, straightforward betting options, transparent withdrawal processes, live streaming services, and the opportunity for users to earn FanCash through their bets.
The collaboration also aims to provide a curated “Discover” page, tailoring the sports and bets to individual customer preferences.
Ari Borod, Chief Business Officer of Fanatics Betting and Gaming, said: “We are looking forward to bringing the Fanatics experience to the ten retail locations throughout Connecticut and more importantly, adding our innovative mobile app to the online choices available in Connecticut.”
This news comes after the CLC signed an eight-year contract with IGT to launch an iLottery system earlier in the year.
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