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Marketing

Betway renew West Ham sponsorship deal

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BetwayWestHam
remier League football club West Ham United has announced the renewal of its sponsorship deal with Betway, which will see the operator's name emblazoned on the team’s shirts for the next three seasons.

The deal to become the club’s principal sponsor was originally announced on 6 February 2015, and will now run through to the 2019/20 season.

West Ham states that the deal is the largest in the club’s history.

Anthony Werkman, Marketing Director at Betway, said: “We are thrilled to renew our agreement with West Ham United and proud to maintain our close association with one of the most historic teams in English football, during such a hugely significant era for the club.

“Since we first became principal sponsor in February 2015, the partnership has been a real success for Betway and West Ham.

“This is reflected by the fact that both parties were not only keen to renew the deal early, but also for a substantial period.”

Karen Brady, West Ham Vice-Chairman, said: “We are delighted to extend our relationship with Betway, signing our biggest ever commercial deal in the process.

“Our brand has grown faster than any Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.”

West Ham, which moved its home ground to the former Olympic Stadium for the beginning of this season, is one of ten clubs to be sponsored by a gambling operator for 2016/17.
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