Veikkaus introduces identification requirements for all games

The Finnish state-owned operator is the first gaming company in the world to require identification for all digital and physical games. 

veikkausken gambling finnish
Listen To Article

Veikkaus’ requirement for identification for its gambling games has come into effect 

At the start of November, it was announced that identification checks for all games was to be introduced at the start of 2024, with the move following a similar identification requirement that was implemented earlier in 2023 for coupon games like Lotto and Eurojackpot. 

The aim of the identification is to prevent gaming disadvantages, facilitate age limit monitoring and generally build a safer gaming environment. 

Players will be able to identify themselves in the same way they would for coupon games, such as with a Veikkaus Card, a driving, personal, Kela card or a mobile card found in the Veikkaus application. 

Veikkaus’ Responsibility Director, Susanna Saikkonen, said: “From the beginning of 2024, Veikkaus will be the first gaming company in the world to require identification in all digital and physical channel games. 

“When the customer can play only with identification, it is possible for him to track his total playing from the game history. As the year changes, scratch cards also come under the annual loss limit and game suspensions.” 

Head of Lottery Games at Veikkaus, Ville Venojärvi, added: “The change is certainly big for our lottery players, but identification is already quite familiar to players from the coupon games side. 

“This Christmas's lottery sale was quite in line with expectations. Even though lotteries purchased this Christmas can be redeemed without identification until the end of 2024, there was no evidence that lotteries were purchased for storage. This also shows that identification is a familiar procedure for our players and we expect this to go well with lottery sales as well.” 

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...