BoyleSports has bolstered its connection to Irish racing by inking a comprehensive partnership with Horse Racing Ireland (HRI) Racecourses.
On top of the Irish Grand National, the company is expanding its sponsorship to include Leopardstown, Navan and Tipperary Racecourses.
The Irish Grand National, under BoyleSports' sponsorship, is set to be the most lucrative race on the Irish National Hunt calendar in 2024, offering a prize fund of €500,000 ($543,190).
BoyleSports is also set to become the official betting partner for the Summer Series at Leopardstown, an event spanning nine race meetings from May to August. This collaboration aligns them with one of the most popular racing and music festivals in Ireland.
Additionally, BoyleSports will sponsor the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday and the Grade 2 Webster Cup Chase at Navan Racecourse.
BoyleSports CEO Vlad Kaltenieks commented: “We are delighted to continue our sponsorship of the BoyleSports Irish Grand National – a race that over the years has produced some dramatic and thrilling finishes and we’ve no doubt will deliver again this year and beyond.
"The horse racing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses."
HRI Racecourses CEO Paul Dermody added: “BoyleSports has been a valued sponsor at Fairyhouse Racecourse since 2014 and this agreement to extend the partnership to the other HRI Racecourses – Leopardstown, Tipperary and Navan – is a strong endorsement of the relationship between the brand and the racecourses.
“Partnering with Irish racing continues to deliver significant commercial opportunities and value to brands and we look forward to supporting BoyleSports in the activation of this agreement.”
