Endeavor has announced that it will integrate IMG Arena with OpenBet.
Once the integration is completed, IMG Arena will operate as a brand under the OpenBet banner.
The move will be led by Jordan Levin, OpenBet CEO, who will report to Endeavor President & COO Mark Shapiro.
Freddie Longe, IMG Arena President, will transition to a Strategic Advisor under OpenBet.
Shapiro said: “When we acquired OpenBet in 2022, we envisioned a holistic integration with IMG Arena that would create a leader in the global betting, sports data and technology industry.
“Today is the culmination of that ambition.
“Leveraging Endeavor’s complementary sports and entertainment capabilities, we will unlock meaningful value for the sports rights and IP of our owned and operated properties, and most importantly, for our partners.”
IMG Arena will continue to offer its products from under OpenBet, including its sports data and integrity services, as well as fan engagement products to rightsholders, federations, leagues, events, media outlets and betting operators.
Shapiro continued: “As we make this transition, I would like to recognize Freddie Longe’s vision and leadership of the IMG Arena business.
“We are pleased that he will remain with the company in an advisory role.”
Endeavor hopes the betting technology, content and services from OpenBet will marry up with the data rights and capabilities from IMG Arena to create an end-to-end service for operators.
Levin added: “We are uniquely positioned as a leading, end-to-end, sports data, technology and content ecosystem for betting operators, rightsholders and media.
“Putting our customers and their players at the heart of our product and tech innovation remains the key to our ongoing success.
“As an integrated business, we are focused on providing a unique solution to leagues, federations, and sportsbooks worldwide.”
