Soft2Bet enters Ontario

Ontario continues to be a key market for operators to take advantage of. 

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Soft2Bet has received the necessary Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) to launch in the Canadian province of Ontario. 

Not only will this allow the online betting and gaming solutions provider to enter this attractive market, but it means the company is one step closer to being able to launch its Tooniebet.com iGaming brand. 

Latest figures from the fourth quarter of 2023 show the appeal of the Ontario market, with operators recording a 21% rise in wagers to CA$17.2bn (US$12.7bn) and 22% growth in gross gaming revenue (GGR) to CA$658m. 

Soft2Bet also has plans to further expand its reach throughout North America, currently actively working on obtaining a licence in the state of New Jersey. 

Soft2Bet Head of Regulatory Compliance Elisabeth Isaksson said: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets.  

“We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”   

Soft2Bet Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”     

In other news for the region, Hacksaw Gaming and DraftKings yesterday partnered together in Ontario. 


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