THU, 23RD FEB 2017

In-Depth Analysis for the gaming industry

NEWS 25 October 2016
IWG partners with Mecca to launch instant win games suite
By Nicole Abbott
Mecca has confirmed its partnership with IWG, a specialist developer of instant win games content, in the hopes of expanding their portfolio of online games.

With over 15 years of experience in online instant win services, IWG will exclusively develop the Rank Group bingo subsidiary’s entire collection of online instant win games, featuring titles such as Slingo and Cashbuster.

CEO at IWG, Rhydian Fisher, stated upon the announcement of the partnership: “Online instant win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers. We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.

“We’re thrilled to be partnering with Mecca to create this entirely new tab. They’re a huge brand and have some really exciting plans for the future. They are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be.”

Director of Digital & Cross Channel Services at Rank Group, Colin Cole-Johnson, commented: “This is an exciting new development for Mecca’s players. Scratch cards have been around for years, but they haven’t really changed and IWG’s online instant win content is far more immersive and engaging.

“We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”
RELATED TAGS: Online | Bingo
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