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NEWS 28 October 2016

Mr Green enjoys solid Q3 as revenue and customer numbers grow

By Tom Lewis
Releasing its interim report for the months July to September, Mr Green reported an increase in total revenue of 14% to SEK 229.9m.

The online operator noted the impact of a “broadened product range, a growing number of customers and a stronger market position outside the Nordic region” in detailing the factors behind this rise.

Revenue generated by mobile products contributed 43.3% of this total.

EBITDA before non-recurring items did fall compared to the prior year quarter, dropping 57.5% to SEK 17.4m.

Mr Green attributed this decline to higher local betting duties and increased marketing costs.

The number of active customers increased by 39%, to 102,429, while customer deposits hit an all-time high, growing by 21% to SEK 687.2m.

Mr Green CEO Per Norman said: “During the period we continued to work intensively on implementing our new business strategy, which we call Mr Green 2.0.

“The business strategy is built on five cornerstones: brand, user experience, product offering, geographical expansion and being the leading player in Green Gaming (responsible gaming).

“I am happy and proud of what our organisation has achieved in such a short space of time and look forward to our journey of change towards continued growth and increased profitability.”

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