Atlaslive has announced the appointment of its new Chief Product Officer (CPO), with Lasha Kupatadze taking up the role.
Kupatadze will look to lead the company’s product management and market expansion strategy, as Atlaslive looks to maintain its continued growth.
The new CPO brings vast experience in the gaming industry, with his most recent role seeing him serve as the Head of Product at a crypto casino and gaming studio, where he led on projects such as launching loyalty tokens, expanding markets and creating new games.
Prior to that, Kupatadze worked at a Berlin-based tech startup, leading the product team, where he integrated gamification and developed an advanced loyalty system.
Atlaslive CEO Maxim Slobodyanyuk said: “As iGaming products and user experience are intertwined with each other, we see a great opportunity to enhance our platform for both operators and players.
“Lasha has an impressive track record in developing and managing iGaming products using cutting-edge technologies like AI, predictive analytics, and blockchain. His expertise in creating customer-loved products makes him the perfect fit for our next growth phase.
“Lasha knows a lot about product strategy and gamification techniques, deeply understands our industry, and makes user experience a top priority. Together, we aim to scale up and deliver even greater value to our partners and their customers.”
Kupatadze himself added: "Data is crucial for the future of iGaming products and user experiences, much like in any other industry. When I analyze it, I understand how to implement it to create the perfect product that is flexible and adaptable.
“I also understand how gamification tools work and their potential to boost retention rates, user acquisition, and product stickiness. Importantly, we see how trends are evolving as our partners see notable improvements in engagement and conversion rates."
In other appointment news this week, the Star Entertainment Group has appointed Steve McCann as its new Group CEO and Managing Director.
