Gaming Innovation Group (GiG) has entered a long-term agreement to provide its iGaming platform, CoreX and automation tools LogicX and DataX to the Betzone brand.
The partnership will enable Betzone to use GiG’s compliance and responsible gaming solutions. These systems integrate various technologies for dynamic risk assessment and management, tailoring player interactions based on individual risk levels. This approach aims to ensure compliance with responsible gaming and anti-money laundering regulations.
The UK online gaming market, one of the largest regulated markets globally, has an estimated revenue of £11bn (14.2bn).
Andrew Cochrane, GiG CBO, stated: “The combination of pioneering technology and our commitment to innovation, as perfectly demonstrated with our new and advanced compliance solution, means we are able to deliver a suite of products that provide the most comprehensive and secure springboard for sustained revenue growth. “
Adam Joseph, Betzone COO, added: “We are delighted to announce this partnership with GiG. Its proven technology track record, customer centric tools and industry leading compliance and RG solutions make GiG the perfect partner to scale the Betzone brand, supporting our plans for rapid growth and exciting new business opportunities in a sustainable and responsible manner."
This agreement follows GiG’s partnership with The Football Pools to provide its sportsbook, SportX and iGaming platform, CoreX. This collaboration marked the introduction of GiG's X-Suite solutions into the UK market, aiming to enhance The Pools' digital presence.
In other developments, GiG announced the acquisition of SEO and content services provider Titan, a move aimed at improving efficiency and market position. This acquisition followed the separation of GiG and its media arm, forming a new entity called Gentoo.
