Published
Land-BasedIndustry

NetEnt and Paddy Power sign content deal for UK retail market

The

NetEntlogo
ink is dry on a deal between industry supplier NetEnt and Paddy Power to licence NetEnt’s content on the operator’s land-based gaming machines in the UK.

The deal represents an extension of the existing partnership between the two, with NetEnt already providing its products to Paddy Power’s online business.

Paddy Power currently owns 339 licensed betting offices in the UK, containing a total of more than 1,300 gaming machines.

Commenting on the deal, NetEnt’s Chief of European Market Operations, Enrico Bradamante, said: “I am very pleased we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops.

“I am confident that their players will enjoy our thrilling, award-winning games.”

NetEnt signed its first land-based gaming machine partnership in 2014, penning a deal with UK operator William Hill.

The Swedish supplier also recently published its trading update for Q3.

It posted its 13th quarter of growth in a row, with revenue rising 28% to SEK357.4m, while operating profit climbed 23% year-on-year, up to SEK129m.

Premium+ Connections
Premium

Galaxsys

 
Premium

1xBet Partners

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

RISK

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
 
Premium

Sport Generate

 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...