Operator Fitzdares has announced a partnership with cricket legend Stuart Broad, naming him as the company’s official brand ambassador.
Broad is one of England’s most accomplished Test cricketers, known in particular for his exceptional bowling career, and holds the achievement of England's second-highest all-time Test wicket-taker.
Off the back of the new partnership, Broad is set to be the face of Fitzdares for the next two years – a move that aims to leverage Broad's sporting legacy and personal appeal to enhance Fitzdares' brand image.
As part of the agreement, Fitzdares members will gain exclusive access to Broad's insights through monthly blogs, video content and personal appearances at Fitzdares Club events.
The collaboration also incorporates a charitable component: Fitzdares has committed to supporting The Broad Appeal, a charity focused on raising awareness and funds for Motor Neurone Disease. As such, the bookmaker will provide Broad with a monthly £500 ($638) betting allowance, with all profits from his selections benefiting the charity.
Commenting on the partnership, Fitzdares CEO William Woodhams stated: “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man!
“Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us?
“A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
Stuart Broad himself added: “Fitzdares is quirky, smart and likes to do things a bit differently. Ultimately, they play the game the right way and its members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”
