SK Beveren, a historic Belgian football club competing in the Challenger Pro League, has struck up a new sponsorship agreement with PepperMill Casino.
The partnership is set to run for the next three seasons. Under the terms of the agreement, PepperMill Casino's logo will be prominently displayed on SK Beveren's shirts and throughout the club's stadium.
This visibility hopes to enhance PepperMill Casino's brand recognition among football fans and potentially attract new customers to the platform.
Commenting on the deal, David Finaut, Sales Manager at SK Beveren, stated: "We are delighted to enter into a long-term collaboration with PepperMill Casino. We find in them a reliable partner who also embraces their social responsibility."
Anthony Rus, PepperMill Casino CEO, added: "The atmosphere at Freethiel Stadium is unique, exactly what we strive for at PepperMill Casino. At the same time, we pay special attention to our social responsibility.
“Our support staff are trained to recognise and address addiction issues at the earliest stage. We take a pioneering role in this and aim to go beyond what is legally required."
Earlier this year, PepperMill Casino also partnered with the Belgian and Dutch Men’s Basketball League, BNXT. The deal was struck just ahead of the BNXT playoffs, with the campaign largely focussing on advertising in the Belgium-based playoffs.
Prior to this, PepperMill’s Belgian casino inked a partnership with Pragmatic Play in the summer of 2023 – a deal that saw a range of Pragmatic Play’s dice slots being introduced to the region.
