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NEWS 15 November 2016
Cherry subsidiary acquires local UK licence
By Nicole Abbott
Cherry iGaming subsidiary PlayCherry Ltd has been granted a local licence for gaming operators from the UK gambling commission, permitting it to launch both sports betting and casino brands in the UK’s regulated online gambling market.

The flagship brand will be the first to be introduced to the UK, with the newly-launched white-label gaming website EuroSlots and the internationally popular Sunmaker brand following shortly after.

This comes as part of Cherry’s long-term plan to break into regulated international markets and expand their jurisdiction. As one of the biggest online gambling markets in the world, the acquisition of this local UK licence is a huge step in the right direction for Cherry, which already holds Curaçao, Malta and Schleswig-Holstein licences, and is already active in the UK market through ComeOn operator Co-Gaming.

Cherry chief executive Jonas Wåhlander says: “This is an additional step in the evolvement of Cherry iGaming. Through a wide offering we will have a brand for every key customer segment in the UK market, encompassing all types of products to engage with them.

“With the current presence and insight we have, combined with ComeOn’s experience, we expect a positive entry into the market and are excited about the potential of this very important market.”
RELATED TAGS: Online | Casino | Industry
IN-DEPTH 10 December 2018
Tackling the issue of UK self-exclusion

Harrison Sayers asks three industry executives about self-exclusion in UK gambling. Jack Symons, founder of Gamban, tells us why he saw it necessary to create his own self-exclusion software. Tracy Damestani, Chief Executive, National Casino Forum, explains how SENSE has long looked after those looking to avoid land-based casinos. Fiona Palmer, CEO of GAMSTOP, gives an update into the effectiveness of the UK’s National Online Self Exclusion Scheme.