Invincible GG has entered into a partnership with the QIPCO British Champions Series to launch a new mobile horseracing game called "Owners Club."
The game, which is free to download on the App Store and Google Play, allows players to virtually own, train and race AI-powered horses. The initiative is part of a broader effort to increase engagement with horseracing, particularly among younger audiences who are more inclined to interact with digital platforms.
The game is tied to the QIPCO British Champions Day Challenge, a competition leading up to QIPCO British Champions Day on 19 October 2024. The competition invites participants from the UK and around the world to compete with their virtual horses, with the top prize being an experience at Royal Ascot.
The game is designed to attract both existing horseracing enthusiasts and those new to the sport, offering a novel way to engage with horseracing through mobile gaming.
Jonathan Strause, Invincible GG CEO, said: ”The interactive video game industry has proven to be a powerful platform for engaging with a younger demographic. With its rich history and thrilling dynamics, horseracing has the potential to captivate a similar audience.”
Rod Street, British Champions Series CEO, added: “We feel the profile of QIPCO British Champions Series and Day will be attractive to all, especially the chance to train and race your own AI-powered horses in five virtual Champions Day races in October. We will be promoting the game widely in the coming weeks, particularly through Club 26, which now has over 10,000 members.”
The Owners Club game allows players to acquire, train and race AI-powered horses. These horses are represented as Non-Fungible Tokens (NFTs) within the game, featuring unique traits that affect their performance in virtual races. The game also includes player-vs-player competitions.
Similar initiatives have been seen in other sports, such as EA Sports' FIFA and Codemasters' F1 games, which have aimed to revitalise interest in football and motorsport among younger generations.
In September 2023, Invincible GG launched the Owner’s Club website and NFT storefront, where players can acquire and race AI-powered horses.
