As the 2024 NFL season kicks off, the American Gaming Association (AGA) has released its first-ever legal handle estimate for the league's season.
The AGA projects that American adults will wager $35bn with legal sportsbooks throughout the season, marking a significant increase from the estimated $26.7bn wagered during the 2023 NFL season.
This projected growth is attributed to the continued expansion and maturation of the legal sports betting industry across the United States.
Since the last NFL kickoff, Maine, North Carolina and Vermont have launched new legal sports betting markets, contributing to the industry's expansion.
The AGA's recent data also indicates growing public support for the legal sports betting industry.
90% of past-year sports bettors emphasise the importance of choosing legal and regulated sportsbooks, while 88% believe the legal industry is committed to responsible gaming and combating problem gambling. Furthermore, 85% agree with the effectiveness of responsible gaming programs, up from 83% last year.
Public support for legal, regulated sports betting in their state has also increased, with 75% of American adults now in favour, up from 73% in 2023.
Notably, 96% of past-year sports bettors are familiar with at least one responsible gaming resource, with 57% reporting increased exposure to responsible gaming messaging in the past year.
Commenting on this, AGA President and CEO Bill Miller stated: "With the excitement of another NFL season upon us, Americans are placing their bets with the confidence that the legal sports betting market is prioritising consumer protection and responsibility.
“As the season unfolds, the AGA and our members remain dedicated to working with leagues, regulators and other stakeholders to ensure fans have the knowledge and tools to keep sports betting a safe, fun part of the gameday experience.”
