Key points:
– The partnership has initially launched in Kenya, with plans for future expansion
– SIS plans to provide additional content – such as competitive gaming and live racing
– to Instasolutions’ African operator partners in the long-term
Sports Information Services (SIS) has announced a new agreement for the provision of its fixed odds Numbers draw content to Instasolutions’ operator partners in the African market.
As per the new arrangement, SIS-owned 49's live Numbers draws content will now be available for distribution by African operators utilising the Instalolutions platform. The partnership will initially launch in Kenya, with imminent plans to roll out the offering across the continent.
The partnership also details the inclusion of SIS’s soon-to-be-launched live horse and greyhound racing content, with future partnership plans highlighting the integration of the supplier’s eSoccer and eBasketball content.
After recently launching its Competitive Gaming product with Genius Sports through Superbet in both Europe and South America, SIS will be hoping that this latest expansive move will help to enhance its brand recognition on the African continent.
Commenting on the new deal, Joe Andrews, Head of Sales Africa at SIS, said: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.”
“Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”
This point was built upon by Sarkis Farah, Managing Director at Instasolutions, who said: “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.”
“We’re delighted to begin this collaboration and bring the combination of our revenue-boosting content to an even wider audience.”
