Key points:
- BetMGM enters the Swedish market following successful UK and Netherlands launches
- Features include live streaming from Bellagio Casino and Sweden's largest jackpot offering
- To support the launch, a nationwide marketing campaign is set to roll out in November across multiple platforms
BetMGM has announced its launch in the Swedish market, marking another step in its European expansion strategy.
This launch follows the brand's successful introduction in the United Kingdom in 2023 and the Netherlands in April 2024.
Off the back of the launch, Swedish customers will gain access to exclusive features, including live-streamed casino games directly from the Bellagio Resort & Casino in Las Vegas.
The platform also introduces MGM Jackpot alongside exclusive Las Vegas slots and a range of welcome offers across casino, live casino and sportsbook verticals.
A notable addition to the launch is the "Super Swedes" odds boost concept, designed specifically for the Swedish market. This feature enables customers to place bets on Swedish teams, athletes and clubs competing internationally.
Good to know: BetMGM's UK launch has seen huge popularity in terms of app downloads, although the operator suffered technical difficulties during the Cheltenham Festival
Commenting on the development, LeoVegas Group CEO Gustaf Hagman stated: “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started!
“LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”
To support the launch, BetMGM plans to implement a broad marketing campaign in November, encompassing various channels including radio, television, out-of-home advertising and digital out-of-home displays.
