Ladbrokes Australia signs up to TopBetta's Global Tote platform

ne operator TopBetta Holdings has announced its entrance into a “landmark agreement” that sees Ladbrokes Australia sign on as the first wagering operator to use The Global Tote.

The deal allows Ladbrokes Australia to offer its customers odds from TopBetta’s The Global Tote, a wholesale tote product enabling operators to participate in global pools for greyhound and horse racing fixtures.

Licensed in Alderney, The Global Tote is expected to formally launch at the beginning of next year.

CEO of Ladbrokes Australia, Dean Shannon, said: “We are always looking for an edge and ways to value add through better products and services to our customers.

“The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds. We look forward to kicking off as soon as possible.”

TopBetta CEO Todd Buckingham welcomed the news, saying: “It’s exciting that The Global Tote has its first big corporate bookmaker on board and this new tote will enhance wagering outcomes for not only Ladbrokes Australia, but operators, punters and racing bodies on a global scale.

“This is another key step along the journey for The Global Tote. Having one of Australia’s largest and fastest growing bookmakers on board really supports what we believe is the most disruptive product in wagering.”