Unibet officially renamed Kindred Group Plc

At a

unibetkindred
General Meeting in Stockholm earlier today, shareholders approved the proposed change of the name of the holding company from Unibet Group plc to Kindred Group plc.

The decision to rename Unibet was made due to the company’s ongoing change and development, with a strong focus on its multi-brand strategy. The company now has ten consumer facing brands in the portfolio, many of them acquired, which will all be represented by the Kindred Group brand.

The chosen name is based on an extensive analysis of the Group culture and identity, deciding on the word kindred – referring to a relationship between people with similar beliefs, values and attitudes – to convey the unified nature of the company and its subsidiary brands.

Anders Ström, Chairman of the Board of Directors of Unibet Group, says: “Changing our group name from Unibet Group to Kindred Group marks an historic step for our company, founded almost twenty years ago. We are now in a position to move Kindred Group into the future with enhanced clarity and flexibility, creating better conditions for future growth in a dynamic and changing business environment.”

Henrik Tjärnström, CEO of Unibet Group, comments: “As Kindred we can create a greater distinction between our consumer facing brands and the group brand, providing us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry. As a group we have played an important part in driving the industry forward, and we intend to continue to do so in the future”
Premium+ Connections
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium

Imagine Live

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Digitain

 
Premium

Galaxsys

 
 
Premium

RISK

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...