Key points:
- Elena Chambers brings 20+ years of experience in strategic leadership and business transformation to the role
- Her expertise hopes to support Allwyn’s growth, transformation projects and social impact initiatives
Allwyn has announced the appointment of Elena Chambers as its new Group Chief Transformation and Corporate Development Officer.
Chambers' role within the company will see her spearheading growth initiatives, overseeing large-scale transformation projects and working to enhance the Allwyn brand.
With over two decades of experience in strategic planning and operational leadership, Chambers brings a wealth of expertise to her role.
Most recently, she served as Director of Strategy and Transformation at Virgin Media O2, where she implemented a channel strategy and improved commercial outcomes.
Prior to that, she held the position of COO at 888 Holdings, where she led the operational integration following the merger of William Hill and 888.
She also contributed to business optimisation at Walgreens Boots Alliance, managing the integration of its Wholesale Division.
Commenting on Chambers’ recent appointment, Robert Chvátal, Allwyn Group CEO, stated: “We are delighted to welcome Elena as Group Chief Transformation and Corporate Development Officer as we continue to develop the growing Allwyn brand and business.
Good to know: Allwyn also appointed Ifor Evans to the role of Chief Technology Officer earlier this year
“Elena is a dynamic and proven business leader, with an exceptional track record of delivering business-wide change. Her capabilities in growing and optimising global businesses will be indispensable as we seek to make lotteries even more entertaining and enhance the positive impact they can have on society.”
Chambers herself added: “Allwyn is a truly exciting and dynamic company with a mission to transform the impact of lotteries and casual gaming.
“I look forward to working with the team in this exciting new chapter for the business to help deliver even better lotteries and games, and I’m delighted to have been appointed.”
