Key points:
- Deal involves Sportradar’s Synergy Coaching and Scouting solution
- Aims to streamline the process for scouts when analysing players
Sportradar has signed an agreement with Major League Baseball (MLB), aiding the league when it comes to its player talent scouting.
This partnership will apply to all 30 clubs in the MLB and will allow them to utilise Sportradar’s advanced, proprietary technology to better help them in sports performance analysis of amateur baseball prospects.
The event coverage of the players will involve more than 20,000 games including college, international, professional partner leagues and leading amateur leagues.
The technology being used is known as the Synergy Coaching and Scouting solution, which can help in taking data points from video and turning them into detailed metrics, insights and visualisations, as it aims to help scouts within the MLB to streamline the process of their decision-making.
Sportradar Chief Commercial Officer Eduard Blonk said: “Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis.
Good to know: Gambling Insider was present at Sportradar's marketing summit, Sportradar Connect last month and will be providing a full review of the day in the upcoming issue of the magazine
“Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
MLB SVP of Amateur and Medical Operations John D’Angelo added: “We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs.
“This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years.”
This news comes two weeks after Sportradar unveiled a positive Q3 report, which included revenue, profit and adjusted EBITDA increases.
