Bragg Gaming Group goes live in Brazil

Key points:

– Bragg has officially launched in Brazil

– The company is live with a third of licensed iGaming operators

– The library available includes proprietary games and those from Powered by Bragg partners

Bragg Gaming Group has confirmed it’s live as a supplier to licensed operators in the Brazilian market, which launched on 1 Jan 2025.

So far, Bragg has gone live with a third of licensed iGaming operators in Brazil, including Superbet, KTO, Betano, Novibet, Sportingbet and Betboo.

Bragg expects integrations to be complete with half of the operators by the end of Q2 2025.

Alongside its proprietary library, Bragg has also introduced exclusive games in Brazil from its Powered by Bragg partners, including Bluberi, Sega Sammy Creation and King Show Games.

Matevz Mazij, Bragg CEO, said: “We’re delighted to expand into the newly regulated market in Brazil, and to be there for our customers on the first day of launch with our in-demand content portfolio and player engagement platform.

“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region.”

Neill Whyte, Bragg CCO, said: “We’ve been working hard to make sure we have the right content, the right people and the right structures in place to support our Brazilian operator partners from day one of market launch, and I’m proud to say we are now live in this exciting market which offers so much potential.

“We’re already partnered or are in talks with approximately half of the Brazilian iGaming operator market, and that leaves plenty of room for growth.“

Several other companies have also celebrated going live in Brazil, including Grupo Aposta Ganha and Betby, both of which were among the first to meet the country’s new regulatory standards under the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance. 

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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