Key points:
- Paf will lower its maximum loss limits from €17,500 ($18,709) to €16,000 for each customer
- For players aged 20-24, this will lower from €8,000 to €6,000 per year
- This will apply to all game categories and sites operated by Paf
Paf has lowered the yearly mandatory loss limit for all customers, with additional measures for its players aged between 20 and 24.
While players can set their own gaming limits to be lower, the maximum amounts set by Paf are mandatory across all gaming categories and sites operated by Paf.
Christer Fahlstedt, Paf CEO, said: “We want to be a sustainable entertainment company for our customers, for our employees and for our owners. We are now taking the next step towards more sustainable revenues.
“We are setting a standard for responsible gaming that is increasingly difficult for other companies to follow.
“We haven't reached where we want to be yet, we have a target for the future where the limit is €8,000 a year, but we need to make the reductions at a pace we can manage.”
Good to know: Three years ago, Paf introduced a specific tier of loss limits aimed at younger players, which have since been split into two groups of 18-19 and 20-24 years old
Daniela Johansson, Paf Deputy CEO & Chief Responsibility Officer, said: “We want to continue to prioritise young customers and strengthen the responsible gaming approach we take towards them. It is a concrete thing to do and it is the right thing to do.
“Centralised deposit limits that customers can set themselves and that apply across all gaming operators would significantly improve responsible gaming and minimise the problems that arise when customers jump between operators.”
In other responsible gambling news, AG Communications has been asked to pay £1.4m to good causes after multiple social responsibility and anti-money laundering failures.