Key points:
- Operator bet365 has officially entered the Serbian market
- The company has launched both its sports betting and online casino products in the nation
Operator bet365 has announced its official entry into the Serbian market following its official launch on 6 March 2025, allowing players in the nation access to its sports betting and online casino platform for the first time.
Following this latest announcement, the operator has further expanded in the Eastern European region, introducing its offerings to the Serbian market via a new local site.
Speaking on the new development, a bet365 spokesperson commented: “We are delighted to launch a dedicated bet365 website in Serbia, a country renowned for its sporting heroes and passionate fans. As well as our unrivalled sports betting experience, our customers in Serbia can now enjoy a comprehensive range of offerings including slot games, live games, esports and virtual betting. “
Indeed, bet365 has expanded both its sports betting and iGaming products into Serbia – following its recently announced debut in the Peruvian market in October 2024. Prior to this, the company also announced a newly brokered partnership with EGT Digital in the neighbouring Bulgarian market as part of its recently initiated European expansion strategy.
More recently, however, bet365 announced its FY 2024 financial results – unveiling a turnover of £3.72bn ($4.81bn) for the year. Further, the operator has announced a ‘Non-Runner No Bet’ initiative for the 2025 Cheltenham Festival Championship races this week.
Good to know: In November, Serbia’s Green political party – The Green Left Front – called for a complete ban on gambling advertising in the nation
Since the full regulation of the nation’s gambling market in 2011, Serbia has become an increasingly attractive option in the European region as of late – with the likes of Hacksaw Gaming, RubyPlay and Imagine Live entering the Serbian market in 2024.
