Key points:
- The company seeks to expanding its brand awareness & outreach in LatAm
- Bet365 has drawn and enhanced focus on global expansion during H2 2024, particularly in North America
- The operator is currently awaiting approval for a Brazilian licence from the authorities ahead of the nation’s imminent gambling regulation
Bet365 has announced its official launch in Peru, introducing its range of iGaming and betting options to players in the nation, as the operator seeks to further expand its presence within the LatAm region.
Following official licensing approval from the Ministry of Foreign Trade and Tourism (MINCETUR), bet365 has successfully entered to Peruvian market. The initial launch phase in the nation will see bet365’s range of betting, online gaming, live stream and bet-in-play options go live in its fourth LatAm market after making previous forays into the landscape in 2022.
Additional LatAm expansion is on the cards pending the outcome of bet365’s licence application in the contentious, soon-to-be-regulated nation of Brazil. However, the operator has seen a flurry of recent North American activity – including launching fixed odds horseracing to New Jersey and Colorado in partnership with Betmakers in June – as well as launching in Pennsylvania in July.
Good to know: bet365 has partnered with both Inspired and Playtech in the Pennsylvanian market since making its state debut
Commenting on this latest expansive move on the South American continent, A spokesperson for bet365 stated, "We are delighted to launch a dedicated bet365 website in Peru, the fourth largest country in the region, known for its vibrant culture and dynamic population.
“As well as our unrivalled sports betting experience, our customers in Peru can now enjoy a comprehensive range of offerings, including casino games, live casino action and poker."
