Key points:
- EGBA has revealed an overall GGR figure of €123.4bn during FY24 for the European market
- This number marks a 5% increase year-on-year
- Online gambling’s overall market share rose by 2% compared to 2023 and now accounts for 39% of the market
- The Scandinavian region saw the highest online gambling engagement figures
Figures published by the European Gaming and Betting Association (EGBA) have highlighted a total gross gaming revenue of €123.4bn ($133.2bn) generated by the European gambling market during 2024 – up 5% from 2023.
Aggregated data and forecasts collated from the EGBA’s key figures 2025 European market report, which covers the EU-27 and UK gambling markets, saw growth in both online and land-based gambling of €47.9bn and €75.5bn, respectively.
Growth by gambling type
Interestingly, the industry sector which reported highest overall revenue throughout the course of 2024 was lottery, generating a GGR figure of €38bn – making it the largest gambling product on the continent. Of that overall figure, €37.9bn was generated by land-based and €7.1bn online. Following on from this was casino games, which reached a total revenue of €30bn during the year, with a juxtaposed breakdown of €21.5bn for online and €8.5bn for land-based.
Elsewhere, gaming machine revenue topped €24.9bn, with sports betting generating €20.1bn, €13.7bn of which was accounted for by online activity. Indeed, overall online gambling activity saw 2% growth in market share when compared to results from 2023 – now accounting for 39% of Europe’s gambling market. Although land-based gambling did see a revenue increase during 2024, its market share dropped to 61% from 63% in 2023.
Growth by jurisdiction
Geographically, the national market that reported the highest online gambling market share for 2024 was Sweden at 68.3%, closely followed by 68.1% in Finland and Denmark. On the other end of the scale, Spain reported the lowest market share of online gambling at 14.2%.
As was the same at the end of 2023, the UK market remained the largest during the year now passed, generating a revenue figure of €30.8bn - followed by €25.5bn generated in Italy, €17.8bn in France and €17.7bn in Germany.
Outlook for 2025
EGBA's growth projections for the European gambling market during 2025 see an anticipated revenue rise of 3.5% compared to these latest figures, with the association posting an expected revenue figure of €127.7bn for this year. Further, online gambling is expected to surpass 40% market share in Europe, paired with a €51.1bn in online revenue. Land-based gambling revenue is also forecast to rise slightly to a figure of €76.6bn.
Good to know: In July 2024, EGBA reported record use of safety tools by European gamblers
More recently, in December, the association urged Austria to modernise its online casino regulation – stating that it falls behind current European standards.
Commenting on these latest results, Maarten Haijer, Secretary General of EGBA, said: "Europe's gambling market showed steady growth in 2024. While land-based gambling remains dominant and continues to grow in absolute terms, online channels are showing stronger momentum, driven by changing consumer preferences and technological advancement.
“Looking ahead to 2025, we expect online gambling to cross the significant 40% market share milestone, with this trend projected to continue in the coming years as online gambling is expected to approach parity with land-based gambling by 2029."
