Key points:
- Yggdrasil has entered into a partnership with Bally’s, bringing its slots to several Bally’s UK brands, including Virgin Games, Jackpotjoy and Bally Casino
- The deal marks a shift in Yggdrasil’s efforts to reach the UK's regulated market
Yggdrasil has expanded its UK presence with a new partnership with Bally’s. As part of the agreement, Bally’s UK-based customers now have access to Yggdrasil’s slot portfolio, which includes games and game engagement mechanics (GEMs).
Bally’s operates a number of brands in the UK, including Virgin Games, Jackpotjoy and Bally Casino. Through this partnership, players can access a range of Yggdrasil’s recent and classic titles, along with GEMs such as DoubleMax.
Yggdrasil is a provider of online gaming content and technology solutions. Founded in 2013, the company has developed a portfolio of games and tools, including the GATI framework, which allows for the distribution of games across platforms. Yggdrasil’s tools also include a suite of in-game features. The company is based in Malta with a development studio in Poland.
Good to know: Yggdrasil’s portfolio includes a mix of titles and content from its YGG Masters studio partners
Jose Simon, Yggdrasil COO, stated: "Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players.
“We have made a strong commercial start to the year which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”
Dezso Pazmany, Bally’s Head of Product Operations, added: “Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry's biggest names.
“Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”
