Key points:
- Sportradar has expanded its Alpha Odds solution into cricket betting markets
- Operators utilising Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service will have access to 400 in-play and 200 pre-match betting markets
- The solution also offers AI-powered real-time recalculations
Sportradar has expanded its Alpha Odds solution into cricket. The solution is set to cover 400 in-play and 200 pre-match betting markets each match, allowing for further trade and value optimisation.
Alpha Odds is available via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service. Operators utilising the solution will be able to access a range of services, including real-time financial exposure recalculations to optimise betting prices. This aims to offer reduced risk, enhanced profitability and more precise liability management to operators.
Sportradar SVP of Managed Trading Services Darren Small said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Sportradar has been developing new technologies to better track player behaviour during sports games in order to provide operators, and thus players, more diverse betting options.
At ICE Barcelona 2025, Gambling Insider spoke with SVP Automated Content Luka Pataky on the supplier’s 3x3 basketball demo, showcasing how Sportradar is able to track specific data points in real-time for enhanced odds “from the acquisition of data, from capturing the video, to the creation of data and then feeding that into our products.”
The supplier also recently posted its preliminary Q1 2025 results. In total, revenue is expected to reach €307m-€311m ($348.7m - $353.2m), an increase between 14.3% and 15.6% year-on-year.
