Century Casinos partners with BetMGM for sports betting in Missouri

Key points:

– Century Casinos has partnered with BetMGM to launch a sportsbook platform in the state of Missouri

– This development comes as the Missouri Gaming Commission (MGC) recently announced 1 December as the official start date

– BetMGM will pay Century Casinos a percentage of revenue 

Century Casinos has entered into a long-term partnership with BetMGM launch the latter’s sports betting platform in Missouri.

Century will provide a licence to BetMGM to launch online and mobile sports betting operations.

In return, BetMGM will reciprocate with a percentage of the net gaming revenue supported by a guaranteed minimum amount each time.

Century Casinos will also retain the right to exercise the retail sportsbook operations at its own discretion.

While sports wagering isn’t live in the state yet, the Missouri Gaming Commission (MGC) recently announced that the market would open on 1 December 2025.

The legislation will become effective from 30 August, which will give the MGC a period of time to review any new licence applications.

Good to know: The retail casinos in Missouri have been invited to apply for sports betting licences, while two have been reserved for potentially new operators and these will be announced on 15 August

Erwin Haitzmann and Peter Hoetzinger, Century Casinos Co-Chief Executive Officers, said: “We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand.

“This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers.”

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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