1xBet appoints Simon Westbury as Strategic Advisor to support global growth
The new advisory role will guide international strategy and market expansion, following recent content deals and partnership activity.
Key points:
– Simon Westbury joins 1xBet as Strategic Advisor to support international strategy
– He brings more than a decade of board-level iGaming experience across B2B, media and sports
– The appointment follows recent expansion efforts, including a partnership with Expanse Studios
1xBet has named Simon Westbury as Strategic Advisor, a newly created position aimed at supporting the company’s long-term growth and international strategy.
Westbury, who has held senior roles across multiple sectors of the iGaming industry, will work directly with the 1xBet leadership team to guide its approach to new markets and regulatory developments.
His remit includes advising on operational structure, change management and cross-market alignment.
A 1xBet spokesperson said: “Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector.”
Westbury added: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1xBet brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution.”
Good to know: In August 2024, 1xBet partnered with Expanse Studios to distribute a range of slots and crash games via its platform
The deal extended access to titles such as Bounty Hunters, Titan Roulette and Crash on Mars across 1xBet’s global network.
Westbury’s appointment is effective immediately and reflects a wider strategic initiative to reinforce the company’s leadership with senior advisors ahead of further market entries and regulatory adaptations.
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