Francesco Borsetti appointed Managing Director of Snai Italia
He comes to the role with over 10 years of experience with various Flutter brands.
Key points:
– Borsetti has been appointed Managing Director of Snai Italia
– Borsetti has worked with Flutter brands since 2013
– Snaitech was officially acquired by Flutter in April 2025
Francesco Borsetti has been appointed Managing Director of Snai Italia, a brand owned by Flutter as of April.
Borsetti has been with Flutter since 2013, beginning as an intern in Paddy Power’s Italian division. In 2014 he was appointed as Lead Commercial Analyst, and as Brand Marketing and Customer Acquisition Director for TVG and Betfair USA in 2016, holding the role for two years.
He was then promoted to Gaming Director at Betfair in 2018, then promoted again to Sportsbook Director for Paddy Power Online in 2022, before being appointed as Managing Director of Paddy Power Online in December 2023.
Flutter first announced plans to acquire Snaitech from Playtech in September 2024, with the deal valued at £2bn ($2.64bn). The sale was later confirmed to be valued at €2.3bn ($2.56bn), more than doubling the initial acquisition cost Playtech paid in 2018, with the deal being finalised by legal and regulatory bodies in April 2025.
Good to know: Flutter also owns Italian lottery brand Sisal, which it acquired for €1.91bn in 2021
Borsetti took to LinkedIn to share his thoughts on his appointment, writing: “It is with great excitement that I share the news of my appointment as Managing Director of Snai. I am honored to lead this historic brand and this exceptional team.
“Thank you to all my colleagues in Porcari, Milan and Rome for the warm welcome over the past few weeks. And thank you to the Flutter Entertainment group for their trust and support for over 10 years.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
