Inspired and Jenningsbet reach agreement on new five-year supplier contract
Founded in 1961, the independent retail bookmaker has grown to nearly 200 licensed betting shops across the UK, 144 of which will receive Vantage terminals from Inspired.
Key points:
– The rollout of Inspired terminals is expected to commence throughout the fourth quarter of 2025, resulting in the integration of nearly 570 Vantage terminals once finalized
– Inspired President and CEO Brooks Pierce stated the company is “delighted and privileged” to have reached agreement on the new five-year contract with Jenningsbet
Inspired Entertainment has officially come to terms on a new five-year supplier contract with Jenningsbet, the largest independent retail bookmaker in the UK, to integrate approximately 570 Vantage terminals at 144 licensed betting shops throughout the country.
“We are delighted and privileged to have secured Jenningsbet, the largest independent bookmaker in the UK, as an Inspired customer,” Inspired Entertainment President and CEO Brooks Pierce said.
“We look forward to working closely with their team to deliver a seamless rollout and to support their continued growth.”
The rollout of Inspired terminals is expected to commence throughout the fourth quarter of 2025, as the newly formed partnership was said to “underscore” the supplier’s ongoing commitment to assisting operators around the world with gaming solutions.
Good to know: Inspired took the next step in its international growth strategy on 15 July following its partnership with Torrero – a casino and sportsbook content aggregator with access to markets such as the UK, Estonia and Mexico
“We are excited to partner with Inspired and to introduce their innovative Vantage terminals into our shops. This collaboration aligns with our commitment to offering the best experience to our customers and staying at the forefront of the industry,” Jenningsbet CEO Greg Knight said.
Jenningsbet is a family-owned independent retail bookmaker, having been first established in 1961, and has now grown to oversee nearly 200 licensed betting shops across the UK.
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