Virgin Bet launches Subs for Subs football giveaway
New campaign tackles rising subscription costs for football fans
Key points:
– Virgin Bet and Absolute Radio have launched Subs for Subs, offering fans and a friend the chance to win a full season of football subscriptions
– The campaign responds to research showing subscription costs are a major barrier to watching football
Virgin Bet has launched Subs for Subs, a campaign giving football fans the chance to win a full year of football subscriptions for themselves and a friend.
YouGov research commissioned by Virgin Bet found subscription costs are a key barrier for many fans watching football. Subs for Subs aims to help fans stay connected to the game and is part of Virgin Bet’s wider “A Good Bet” initiative.
Previous initiatives have included events such as Women’s Day at Doncaster Racecourse and sponsorships promoting safety measures for attendees.
The campaign starts on Friday 15 August, coinciding with the 2025/26 Premier League season and runs throughout August on Absolute Radio. This marks Virgin Bet’s third year sponsoring Rock ‘N’ Roll Football.
Dominic Vye, Virgin Bet MD, stated: “Subs for Subs is our way of giving back to the passionate supporters who make the game what it is. This campaign embodies our A Good Bet purpose: fostering a more inclusive football community where every fan can stay connected to the sport they love.”
Good to know: Fans over the age of 18 across the UK can enter by explaining why they and a friend should have their subscriptions paid for the season
Matt Dyson, Absolute Radio presenter and Rock N Roll Football co-host, added: “Football’s about passion, connection, and those unforgettable weekend moments.
“With Subs for Subs, Virgin Bet is stepping in to support the real fans. We can’t wait to hear your stories and help sort your weekends with a year of football on us.”
The “Subs for Subs” campaign comes as Virgin Bet continues to expand its presence in the UK market, following recent partnerships such as the launch of Realistic Games on its platform.
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