Betfred appoints Aidan Barry as new Trading Director
New appointment set to focus on trading operations and growth plans.
Key points:
– Betfred has named former Paddy Power head Aidan Barry as its new Trading Director
– The appointment reflects Betfred’s focus on trading capabilities and expansion
Betfred has announced the appointment of Aidan Barry as its new Trading Director, effective immediately.
Based at Betfred’s Warrington headquarters, Barry will lead the bookmaker’s trading operations, overseeing trading activities including odds compilation, risk management and event coverage.
He will also lead work on technological developments designed to improve operational efficiency.
Barry has 20 years’ experience in the online betting and gaming industry. He has previously held senior roles at Fortuna Entertainment Group, Paddy Power Betfair, Matchbook and PokerStars.
His work has covered trading, risk management, commercial strategy, product development, operations and business development.
Barry holds an MSc in Business (Leadership and Management Practice) and a Diploma in Advanced Management Performance from UCD Michael Smurfit Graduate Business School.
Good to know: Betfred, founded in 1967 operates more than 1,400 betting shops across the country along with an online platform
The appointment forms part of Betfred’s wider growth strategy which includes expansion across retail and digital betting markets.
Barry stated: “Delighted to have joined Betfred earlier this week as Trading Director. Hugely exciting time to join the business, and looking forward to working with Joanne Whittaker Fred Done, and the talented team.”
Barry’s appointment comes as part of a series of senior leadership changes at Betfred. In 2023, Nick Cockerill was appointed CPO following more than three years as VP of Product at Stats Perform.
In April 2021, Joanne Whittaker returned to Betfred as CEO, succeeding company founder Fred Done who became Chairman.
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