Kresimir Spajic appointed Allwyn Digital CEO

He arrives in the role following a two-year tenure as CEO of Betfred USA.

Kresimir Spajic appointed Allwyn Digital CEO

Key points:

– Spajic has been appointed CEO of Allwyn Digital

– It comes following a nearly 20-year industry career 

– Allwyn CEO Robert Chvatal described the appointment as “transformative.”

Allwyn has announced Kresimir Spajic as its new Digital sector CEO. 

Spajic comes to the role with extensive industry experience. His first official gaming role came in 2006 as Regional Territory Manager for Bwin, later working for Omnicom Media and Full Tilt before joining Borgata Hotel Casino & Spa in May 2013.

After a year as Principal Consultant, Online Gaming for the property, he took on the same role at Rush Street Interactive, and in 2016 became SVP & Managing Director of Online Gaming and Sports Betting at Hard Rock International. 

After five years with Hard Rock, he was appointed as President of iGaming at Great Canadian Entertainment, and later as an Advisor for Apollo Global Management. 

Finally, in July 2023, he was appointed as CEO of Betfred USA, where he stayed until this latest announcement. He will officially take on the role of Allwyn Digital CEO from 1 September, and will be responsible for iGaming, Sportsbook, and digital product operations.  

Good to know: Betfred announced it would be exiting the US market at the end of July 2025

On the appointment, Allwyn CEO Robert Chvatal said: “Kresimir’s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter.” 

Spajic himself added: “Allwyn has a bold ambition of transforming the way players engage with lotteries, gaming and casual entertainment. Allwyn Digital is the natural next step in that journey – to be more seamlessly connected, digitally integrated and innovative – and I look forward to working with all the team to deliver for players and for the business.”

While in charge of Betfred USA, Spajic took part in the Gaming America CEO Special.

Topics
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Beth Turner
Gambling Writer

Beth Turner is a journalist and Senior Staff Writer at Players Publishing, where she contributes news and feature content to leading B2B gaming titles, including Gambling Insider, Gaming America, Sports Betting Focus and Trafficology. Based in the London area, she has been part of the editorial team since October 2023, progressing to Senior Staff Writer in February 2025.

In her role, Beth covers key developments within the global gambling and iGaming landscape, producing insightful reporting on regulatory shifts, operator strategy, sponsorship trends and emerging market activity.

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