Betfred USA has appointed Kresimir Spajic as its new CEO, where he will lead the company across ten US states.
Prior to his appointment with Betfred, Spajic was the President of iGaming at Great Canadian Entertainment.
He has also held the role of SVP and Managing Director of Online Gaming and Sports Betting at Hard Rock International.
Spajic has also been the Principal Consultant of Online Gaming at Rush Street Interactive and the Regional Territory Manager at both Full Tilt and bwin.
On his appointment, Spajic said: "I'm truly excited to embark on this journey as the CEO of Betfred USA.
“I am looking forward to working with our exceptional domestic and global talent and partners.
“Together, we aim to build a sustainable business in the US by delivering unparalleled value and support to our customers while upholding a strong commitment to responsible gaming."
The US Betfred Sportsbook operates in Arizona, Iowa, Maryland, Ohio, Virginia, Colorado, Louisiana, Nevada, Pennsylvania and Washington.
Fred Done, Betfred Founder, said: "It's an important and exciting time for our US business and Kresimir is the ideal person to further push and expand the Betfred brand in America."
Spajic was also an Advisor at Apollo Global Management, an American private equity firm.
Joanne Whittaker, Betfred CEO, said: "We are delighted with the appointment of Kresimir Spajic.
“Our team in the US have worked tirelessly to expand our operation and with Kresimir's vast experience, we have the right person to take our US business to the next level."
Yesterday, Betfred announced the launch of its new insights hub.
