VIP Play appoints Robert Rippee as Interim CMO
Rippee expects to use his UNLV experience to support VIP Play’s product development and growth.
Key points:
– Rippee previously held a senior marketing role at Las Vegas Sands Corporation and conducted research on gaming and user engagement at UNLV
– He spent ten years leading UNLV’s Black Fire Innovation, a technology incubator focused on gaming and hospitality
VIP Play has named Robert Rippee as its new interim CMO, effective immediately. The company plans to use Rippee’s connection to the University of Nevada, Las Vegas’ Black Fire Innovation Center to strengthen its competitive position.
He said: “I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry.
“Using the model developed at UNLV’s Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about.”
Rippee previously held a senior marketing position at Las Vegas Sands Corporation, overseeing international brand development and client acquisition initiatives that contributed to revenue growth. His current academic research at UNLV focuses on the intersection of traditional gaming, competitive gaming and user engagement patterns.
Before joining VIP Play, Rippee spent ten years leading UNLV’s Black Fire Innovation, a technology incubator supporting advancements in the gaming and hospitality sectors. VIP Play expects this connection to facilitate faster product development and market implementation.
Good to know: VIP Play recently appointed technology executive Les M. Ottolenghi as its new CEO, following board approval on June 18
Ottolenghi, CEO at VIP Play said: “Dr. Rippee’s proven ability to bridge cutting-edge academic research, innovation ecosystems and gaming industry leadership makes him a powerful addition to VIP Play.
“His appointment signals to the market that VIP Play is not only competing, but leading, at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth.”
Through its collaboration with UNLV and other universities, the company can work with student talent, startups and industry leaders on developing betting and interactive gaming products.
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