× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 17 May 2017

Bwin signs partnership deal with Borussia Dortmund

By Robert Simmons
European sports betting company bwin has agreed a four-year partnership deal with German Bundesliga football team Borussia Dortmund.

The deal is worth an estimated €3m a year and will see bwin become the clubs ‘Champion’ partner with bwin advertising being placed prominently throughout the club’s Westfalenstadion stadium for the 2017/18 season and concluding with the 2020/2021 Bundesliga season.

Dortmund fans will also be able to check the team’s current odds and access team information via the bwin mobile app and website.

Carsten Cramer, Dortmund Commercial Director welcomed the deal, saying "In bwin, we have a partner by our side that has a longer association with German football than any other company in the betting industry. We believe that this company is a perfect fit for BVB thanks to its global appeal and its preference for the black and yellow colour combination."

Some of Europe’s biggest football teams, such as Real Madrid, Bayern Munich, Juventus and AC Milan, have previously held sponsorship deals with bwin.

Under the terms of the deal bwin will also contribute to a number of social and grassroots football initiatives throughout the city.

In a joint statement announcing the signing of the deal, Head of bwin Brand in the DACH region (Germany, Austria and Switzerland), Stephen Heilmann, said: “As a BVB Champion Partner, bwin is back in the Bundesliga. We want to involve the BVB fans in our sponsoring as much as we can and we have a range of exciting ideas that we will soon implement both inside and outside the stadium."

RELATED TAGS: Sports Betting | Industry | eSports
IN-DEPTH 30 January 2020
CEO Special 2020: BetConstruct/VBet - The long game

Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...