Asia-based online betting and casino operator Letou has today announced that it will become the official 2017/18 shirt sponsor for English Premier League team Swansea City.
The Letou logo will appear on the clubs home and away shirts, which were unveiled at a ceremony earlier today at Swansea’s Liberty Stadium.
Swansea City COO Chris Pearlman, who was at the unveiling, welcomed the move saying: “Swansea City has ambitions to grow our brand in Asia, where Letou has a strong presence and a lot of experience.
"With over a billion people likely to watch the Premier League over the course of the season, a third of the league’s total TV audience, it’s a major partnership that will benefit both parties.”
Letou have also confirmed that they would be committing resources to helping Swansea’s local community and sponsoring grassroots sports initiatives in the area.
In a statement confirming the deal Letou Chief Executive, Paul Fox, said: “It would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding.
“I was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible.”
Key to this partnership with local charities will be the ‘Letou Goals for Good’ campaign, due to be launched later this year, which aims to work with a wide range of charities supporting those who are disadvantaged and providing them with exciting opportunities and experiences.
Fox added: “We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales.
“I am confident that the ‘Letou Goals for Good’ campaign we are launching will make a difference.”